Pioneer project amuze

With the project amuze we turn museums upside down.

In a collaborative, iterative process, we develop innovative formats, projects and offers together with the people that are in charge of museums. Everything is geared to the visitors, especially the young target audience. What works well is pushed forward - what doesn't work is discarded.

amuze is supported by Engagement Migros.

Photographer: Mathieu Guirard

amuze Toolbox

The amuze Toolbox is an overview curated by us with proven, innovative ideas for museums - collected worldwide.

We scout the most interesting projects for museums around digital communication, gamification, events, mediation and other areas. With the aim that cultural institutions can reach more young people. Let yourself be inspired by good practices and start with our instructions, step by step.

I would like to use the Toolbox for free

amuze Pop-up Events

With our amuze pop-up events we attract young visitors to the museum and make them friends.

For one evening we stage the current exhibition for millennials together with museum professionals. Always with music, bar and fast & curious tours. We bring them to exchange with each other, but also in a dialogue with art.

Photographer: Nicolas Duc

Impressions of the events

amuze Escape Room

People learn well where they play and deal with content. We support museums in concept development and build a massive immersive experience with the amuze Escape Room itself. This enables the visitors to have impressive experiences with lasting insights. With content from museums for museums.

Gewerbemuseum Winterthur

Design is everywhere. And we love it. But what is the task of an “industrial” museum in the 21st century? To master the challenges of a complex world, we need materials science and process knowledge. Not only to show content, but to make it accessible and usable. In co-creation with the makers of the Gewerbemuseum, we approach this. No safety net and no double bottom - with a spirit of research and curiosity.

Picture: Gewerbemuseum Winterthur / Michael Lio

The 4 Cs in the museum

The museum is the best complement to the classroom to convey the skills of critical thinking, collaboration, communication and creativity. We design extracurricular learning in such a way that everyone can benefit from it: pupils, teachers and museums.

We initiate and support cooperation between museums and teachers, enabling new formats to be developed, tested and implemented.

Picture: Appenzellerland Tourism AI

Our completed projects

Stapferhaus Lenzburg

Outstanding exhibitions need outstanding administration.

The Stapferhaus Lenzburg has moved from its temporary location to an innovative new building right next to the railway station. This transformation had to be planned, accompanied and supported operationally, without interfering too deeply in the DNA. The growth along with the move necessitated new processes and tools, including IT infrastructure, finance and team organisation.

If you are interested in operational concepts, send us an email.

Picture: Stapferhaus Lenzburg / Anita Affentranger

Kunsthallen Zurich and Bern

Innovations and changes need a solid foundation. Major management changes require the involvement of employees in order to ensure the success of the company. In such transformation phases, we have successfully accompanied both those responsible and the employees closely and personally.

If you are interested in transformation processes in museums, send us an email.

Kunstmuseum Basel

When a house grows, the processes have to be adapted. In order to set up the expanded exhibition operations and to provide all visitors with an unforgettable museum experience, we have created a basis with the new operating concept to make a good start into the future.

If you are interested in process design, send us an email.

Picture: Kunstmuseum Basel / Julian Salinas

Cabaret Voltaire

Birthdays are a celebration. The Cabaret Voltaire has given itself a museum check-up. It is now well-prepared for the next 100 years with its updated key figures, a service portfolio adapted to the Zeitgeist, operational guidelines and our strategic recommendations.

If you are interested in a check-up, send us an email.

Picture: Cabaret Voltaire / Nicolas Duc

Fondazione Prada

We used the quiet time after the great success of the opening of the reconstruction in Largo Isarco in Milan in 2015 to come together with the management team of the museum. Our common task: to secure strengths, build on successes and strengthen the mindset for constant challenges. This means that the Fondazione Prada keeps a safe spot in the fast lane.

If you are interested in our strategy consulting, send us an email.