Museums in a different way

Magazin Z - NZZ / December 2018

"Many museums have not yet made the leap into digital narrative space" Zeier emphasizes. By this she means stories that are told not only onsite, but also online - with themes and content that are close to the reality of their target group's lives.

Museums in a different way

Magazin Z - NZZ / December 2018

"Many museums have not yet made the leap into digital narrative space" Zeier emphasizes. By this she means stories that are told not only onsite, but also online - with themes and content that are close to the reality of their target group's lives.

Museums in a different way

Magazin Z - NZZ / December 2018

"Many museums have not yet made the leap into digital narrative space" Zeier emphasizes. By this she means stories that are told not only onsite, but also online - with themes and content that are close to the reality of their target group's lives.

Pop-ups in Switzerland that are really worth a visit

Bellevue NZZ / November 2018

The start-up Amuze has set itself the goal of getting the young generation interested in museums. With the support of Engagement Migros, the cultural platform organizes regular pop-up events.

Ten courageous ideas "made in Switzerland”

Migros Magazin / November 2018

Fridges in public spaces, attract millenials in museums and replace cars with electric delivery bikes: Convincing ideas like these make Switzerland a little better.  We present ten of them and the people behind them.

amuzed to meet you

Radio Stadtfilter / October 2018

We're the robots. Resistance is pointless. This is the slogan of the event "amuze meets Hello, Robot", which took place on 25.10 as part of the exhibition "Hello, Robot.” in the Gewerbemuseum. Yannick and Luis from amuze were in our studio and explained what this event is all about.

For a drink on the radio - or in the museum

Republik / October 2018

Visible in the museum: GDS.FM does not broadcast as usual in the "Sender", but in the Migros Museum. More precisely: in the café designed by Heino Zobernig. Black interior, colourful guests. The amuze project aims to attract visitors to museums with an aperitif, DJ set and Millennials radio broadcast.

Making museums living places

Ronorp: Stadtkolumnen Impact Hub Zürich / September 2018

Activists have organized themselves in Zurich under the code name amuze. Their aim is to make museums into living places. The head of the action group, the violinist and initiator of amuze.ch, Danica Zeier, takes a stand.

The evening with you at the Kunsthaus was so beautiful

Friday Magazin / May 2018

Thank you dear readers for celebrating the Kunsthaus exhibition "Fashion Drive - Extreme Mode in der Kunst" with us last week.

You admired works of art, asked questions and philosophized eagerly about the topic with music and drinks. Thanks for that! The evening was great fun for us and we are looking forward to the next time.

"Museums must interact with their audiences"

Le Temps / April 2018

This weekend, a symposium on digital innovation in museums was held in Lausanne, at the initiative of Platform 10. This is a crucial issue when it comes to winning new audiences, starting with the "millennials".